Whitney is the Founder and CEO of FLEX Partners and loves helping people build things that matter. With over 20 years of experience leading teams and organizations to achieve world-class outcomes, Whitney is a process thinker who digs deep into the heart of products and organizations, helping to solve pain points and accomplish big, audacious goals.
Whitney has spent countless hours staring under the hood of companies and non-profits, seeing what works and what doesn’t. One of her least favorite things is watching someone show up with a big plan and then walk away. She founded FLEX Partners for clients who are looking for teams of experts who will stick around to execute and motivate, because otherwise, a plan is just a stack of paper.
Whitney has advised dozens of organizations in all phases of growth, from start-up, to scaling, to the reorganization of budgets between $4 million and $50 million. Her strategic plans get big results, with some clients seeing +150% budget increases. Among her happy clients are:
A non-profit that Whitney helped build from the ground up, including infrastructure, brand identity, short-and-long term strategy, development pipeline, and operations. Together, they went from concept to successful launch in just five months, raising over $1 million in seed funding, and that was in a pandemic year.
A think-tank struggling to increase its capacity and focus on programs over administration expenses. With Whitney’s strategic plan, it expanded the productivity of its R&D team by 300%.
A company with high employee turnover for reasons they couldn’t identify. Whitney helped the executive leadership improve the company culture with clearly defined values, performance indicators, and leadership training, increasing their staff retention by 31% year over year.
An association that was ready to boost its bench of camera-ready talent, analyze its marketplace and identify influencers, and craft messages that would break through the noise. Whitney’s dynamic strategic communications plan grew their media coverage by more than 60% in the first year.
Prior to founding FLEX Partners, Whitney was the chief operational executive for a nationwide network of non-profits, where she focused on infrastructure and process development, day-to-day operations, compliance, strategy, communications, leadership development, and workplace trends and innovation.
Before that, Whitney served as the vice president of communications for the Foundation for Government Accountability and the Bill of Rights Institute, and was the national director of grassroots for FreedomWorks, where she championed legislative and electoral reform efforts across the country, often managing more than a dozen campaigns at once.
She holds a Bachelor of Science degree in Public Relations, a Master of Public Administration, and has frequently appeared on national TV and radio networks including: Fox News, CNN, ABC News, NBC News, and more.
Focus Areas
- Strategic Communications and Marketing
- Crisis Communications
- Organizational Strategy and Process Optimization
- Change Management
- Leadership Development
Industry Expertise
- Advocacy
- Associations
- Corporate
- Nonprofit
- Start-Up/Venture
Certifications
FLEX Superpower
At my core, I’m a connector — I love figuring out what makes people tick, what they bring to the table, and how to pull it all together to make something great.
Why FLEX?
I built FLEX around mission-based work because I’ve seen firsthand how much potential is wasted when organizations doing good don’t have the tools or talent to reach their goals. After nearly two decades leading nonprofits and advocacy efforts, I wanted the freedom to do more—to choose work that mattered and help the people and missions I believe in actually move the needle.
Too many consultancies treat purpose-driven organizations like they’re just another account, offering one-size-fits-all solutions that don’t fit their reality. At FLEX, we reject that. We partner only with changemakers—nonprofits, entrepreneurs, and small businesses—who are committed to improving lives. Their mission becomes our mission.
That’s why we created a model built on empathy, excellence, and execution. We listen first, build teams that fit each client’s unique needs, and stay with them until the work is done. Because when an organization exists to make the world better, they deserve a partner who’s just as invested in their success as they are.
Work - Life DNA
- Myers-Briggs ENFJ
- 5 Voices - Connector
- Strengthsfinder: Achiever, Strategic, Learner, Responsibility, Individualization
- Enneagram 2, 5
Fun Facts
- I have three rescue dogs - Bella, Boomer, and Sadie. Dogs are the best and I catch myself talking to them like they are people all the time.
- I’m a sports junkie — if the Dallas Stars, Oklahoma Sooners, New York Giants Giants, San Antonio Spurs, or Texas Rangers are playing, I’m watching.
- If I’m not working, you’ll probably find me on a long walk, traveling, hiking, or watching ridiculous reality TV.
- Count me in for over the top, Griswold style Holiday decor. We have a large storage unit and decorate for every single Holiday.
Ready to FLEX?
When you're ready for strategic support that adapts to your unique needs, FLEX Partners is here to help. Connect with us to explore how we can empower your success.