Sydney Petite brings more than 15 years of experience providing high-level media relations, communications, and marketing strategy to organizations both as an in-house leader and as a trusted consultant. Her work spans crisis communications, brand strategy, and campaign messaging for major corporations, nonprofits, and a range of state and presidential political campaigns. She holds a master's degree from Tulane University and a certificate in Marketing Leadership from the CMO Institute. Sydney also serves on several boards focused on maternal health and is active in volunteering with her Catholic parish and her children's school. Outside of work, she is a soccer mom to three boys who love all things outdoors, and three dogs: two doodles and an english springer spaniel.
Focus Areas
- Communications & Marketing Strategy
- High Level Media Relations
- Crisis Communications
Industry Expertise
Certifications
- Marketing Leadership Certificate, CMO Institute
- Master's Degree, Tulane University
FLEX Superpower
I'm the calm in the storm. I thrive in high-pressure, crisis moments, staying steady and strategic when everything else is moving fast, and turning chaos into clear, controlled messaging.
Why FLEX?
What drew me to FLEX is the talent of the incredible individuals who make up this team, and the culture they've built together. It's rare to find a group this skilled that also genuinely supports one another, and being part of that is what working with FLEX means to me.
Work - Life DNA
- Myers-Briggs: ENTJ-A
- Enneagram: Type 8
Fun Facts
- Soccer mom to three boys who love all things outdoors (dirt bikes, sailing, horseback riding, mountain bike riding and more!)
- Has three dogs: two doodles and an English springer spaniel
- The eldest daughter of 9 children!
- Current hobbies: painting and enjoying adult piano lessons
Ready to FLEX?
When you're ready for strategic support that adapts to your unique needs, FLEX Partners is here to help. Connect with us to explore how we can empower your success.