Sarah Culver is a growth marketer and the founder of Culver & Co., a Nashville-based firm that helps mission-driven organizations and businesses turn marketing into measurable growth. She builds campaigns from start to finish, from strategy and messaging to targeting, launch, tracking, and optimization, and is at her best diagnosing what's holding a campaign back and rebuilding it to perform.
Sarah's approach starts with strategy, not trends. She identifies where an organization's audience comes from and what actually converts them, then builds a plan to ensure every dollar drives real, tangible results.
At Independent Women, Sarah led digital marketing and managed a team of eight. Across 460+ Meta campaigns, she cut cost per lead by 98%, landing well below industry benchmarks, and her campaign work supported the passage of 16 bills and an executive order on women's sports.
For a national media association's annual convention, Sarah built a full-funnel registration and exhibitor marketing program, launching a paid and organic LinkedIn campaign, email sequence, and tracking in just days. She also put channel-level attribution in place for the first time and doubled email click rates through cleaner targeting and segmentation.
Sarah began her career at Stand Together, working on grassroots activation for Americans for Prosperity. She brings a background in paid media, SEO, email marketing, and marketing operations, and holds a B.S. in Strategic Communications from Liberty University.
Focus Areas
- Growth Marketing
- Campaign Strategy
- Paid Media and Lead Generation
- Email Marketing
- Marketing Operations
- Social Media
Industry Expertise
- Nonprofits
- Advocacy and Grassroots
- Healthcare and Wellness
- Small Business
Certifications
FLEX Superpower
I fix what’s broken. Hand me a stuck campaign or a messy system and I’ll find the real problem and own it until it works. No chasing trends or vanity metrics. Everything ties back to a strategy, so the results actually move the needle.
Why FLEX?
I want my work to matter, and I want to do it alongside people I trust. I had the chance to work with Whitney at Independent Women, and FLEX has that same mix of high standards and real care for the mission. Working with FLEX means I get to bring growth strategy to organizations doing meaningful work, with a team that values results as much as I do.
Work - Life DNA
- Enneagram 7w8 or 2w3 (still figuring it out haha)
- CliftonStrengths (top 5): Responsibility, Restorative, Relator, Belief, Self-Assurance (lead domain: Executing)
- DISC: I/S (Interactive & Stabilizing)
- 5 Voices: Creative
Fun Facts
I love anything outdoors. I’ve visited most of the U.S. national parks, and if hiking is involved, I’m in!Last year I spent six months solo traveling with just a backpack.I almost always have a fitness race on the calendar.
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