In a world where everyone is trying to optimize, accelerate, and automate their communications, how do you make sure you still sound like you?
On this episode of FLEX Live, Whitney Munro sits down with Jacqueline Policastro, a former national television journalist and newsroom executive turned strategic communications advisor, to talk about what actually makes people listen, believe you, and trust you.
Drawing on nearly 20 years in television news — including covering the White House, interviewing national leaders, and building news bureaus from the ground up — Jacqueline shares an insider’s perspective on how leaders and organizations can communicate with more clarity and credibility.
Whitney and Jacqueline dig into:
• Why a press release isn’t a television story
• What organizations misunderstand about local news
• How to become a trusted source for reporters
• Why leaders need someone asking the hard questions before a journalist does
• How social media can build credibility with journalists
• Where AI can make communicators better — and where human judgment still matters most
• Why “write the headline first” may be one of the best communications habits a leader can adopt
• The newsroom question every organization needs to ask more often: “Who cares, and why?”
One of Jacqueline’s best reminders: AI is great at producing language. That isn’t the same thing as knowing what deserves to be said.
ABOUT JACQUELINE POLICASTRO
Jacqueline Policastro is a strategic communications advisor and longtime television journalist who helps leaders prepare for high-stakes communications, tell stronger stories, and communicate with credibility.
Connect with Jacqueline on LinkedIn:
https://www.linkedin.com/in/jacqueline-policastro
Learn more about Policastro Communications:
https://policastrocommunications.com
ABOUT FLEX LIVE
FLEX Live brings together leaders, entrepreneurs, strategists, and experts for candid conversations about leadership, communications, innovation, organizational growth, and the challenges shaping the way we work.
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