FLEX Live - Pick Up The Six: Building a Brand People Believe In

‍

Real brand-building is not just about the public moments. It is built through consistency, trust, relationships, and the work people often never see.

In this episode of FLEX Live, Whitney Munro sits down with Brian Jodice, National Press Secretary for the American Federation for Children, for a conversation about building a brand and audience around a mission that matters.

They discuss Brian’s path from early TV work to national education communications, the unseen work behind visible success, how to earn trust with audiences and stakeholders, and what the school choice movement can teach leaders about momentum, messaging, and mission-driven growth.